GORE-TEX, a brand synonymous with innovation, took a bold step away from its conventional campaign strategies by collaborating with the creative minds at ALTO Visual. The result was the creation of a tongue-in-cheek commercial titled "Ageless Appeal". This project not only showcased the brand's willingness to experiment and innovate but also highlighted its ability to resonate with a broader audience. The commercial's success was unprecedented for GORE-TEX, becoming the most engaged video of the brand in the past year. Remarkably, within just the first two weeks of its release, the post organically attracted over 160,000 new visitors to their Instagram page while garnering almost 500,000 views. This achievement underscores the immense potential of creative collaboration and the impact of refreshing, humorous content in enhancing brand engagement and reach. Images from this campaign were used for both organic and paid ads.
